Tag: will

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Find Your Superpower

“How to Find Your Superpower” is among thousands of recent articles, books, and improvement programs about the age-old dream of an updated self. Like others in its genre, the piece offers guidance for achieving “peak performance” through a blend of passion, mastery, and hard work. “The #1 thing you can do is determine your strengths, determine your superpowers,” the authors state in coaching readers to sharpen “a dominant gift an attribute, skill or ability that makes you stronger than the rest:  a difference between you and your coworker.”[i] Find that elusive something, and you are sure to succeed. Pitches like this appear everywhere these days. Witness the massive market for fitness, beauty, self-esteem, and cognitive improvement products. These range from dietary supplements and workout regimes to books, videos, and apps. Amazon is loaded with titles like Your Hidden Superpower, Finding Your Superpower, and the kid’s book What’s My Superpower? [ii]

Juvenile appeals notwithstanding, a consistent theme runs through all these books – that it is up to you alone to find, develop, or somehow acquire missing capacities. Rarely is there a mention of structural advantages or disadvantages in the superpower quest. The impulse to exceed one’s limits has a long history in Western thought, with roots in religious doctrine and philosophy. Some even link enhancement to hard-wired survival instincts. Simply put, people have been augmenting themselves for thousands of years, first by using tools, then by working in groups, and later with machines and technology. From the Enlightenment Era onward, this was seen as humanity’s “natural” impulse for continual improvement and progress. Ongoing developments in science and medicine have intensified this drive, along with the heightened sense of crisis in the 21st century. The result has been a growing mania to become stronger, smarter, and better looking than anyone else. Continue reading “Find Your Superpower”

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You 2.0 – The Will to Improve

You’ve probably never heard of TestingMom.com. It’s part of a new generation of test-prep companies like Kaplan and Princeton Review –– except this one is for toddlers. Competition for slots in kindergarten has gotten so intense that some parents are shelling out thousands to get their four-year olds ready for entrance tests or interviews. It’s just one more example of the pressure that got celebrity parents arrested for falsifying college applications a few years ago. In this case the battle is over getting into elite elementary schools or gifted programs. While such admissions pressure is widely known, what’s new is how early it’s occurring.

Equity issues aside, the demand to improve performance is being drilled into youngsters before they can spell their names. All of this bespeaks the competition for grades, school placement, and eventual careers that has transformed the normal impulse to do better into an obsession for students and their families. Much like the drive for perfection, an insatiable hunger to be quicker, smarter, and more acceptable to admissions officers is taking its toll in many ways.

What explains this obsessive behavior? Brain science has been proving what advertising long has known ­–– that wanting something is far more powerful than getting it. School admissions and other markers of success are part of an overarching mental wanting mechanism. That new iPhone might bring a thrill. But soon comes the yearning for an update, a newer model, another purchase. Neuroimaging shows that processes of “wanting” and “liking” occur in different parts of the brain, with the former more broadly and powerfully operating than the latter. This reverses the common wisdom that primal hungers and “drives” underlie human motivation.  Unlike animals, the motor force driving human beings is imagination –– with anticipation of something more important than the experience itself. This partly explains why merchandizing deals more with feeling than facts. Slogans like “Just Do It” and “Think Different” bear no direct relationship to shoes or computers, but instead tingle feelings of desire. In the fuzzy realm emotion pleasure is a fungible currency. Continue reading “You 2.0 – The Will to Improve”