Tag: universities

Posted on

American Anti-Intellectualism Fuels the New War on College

American higher education finds itself under siege, facing unprecedented political attacks that threaten its fundamental mission and autonomy. What makes these assaults particularly devastating is not just their intensity, but the fertile ground of public sentiment that has enabled them to take root and flourish. The convergence of deep-seated anti-intellectual currents with a dramatic erosion of trust in universities has created the perfect conditions for opportunistic politicians to weaponize higher education as a cultural and political battleground.

Once seen as sites of personal and social betterment, universities and colleges nationwide now struggle with a profound crisis of confidence. This shift in perception is hardly anecdotal. Recent surveys reveal that but 36 percent in the U.S. feel positively about higher education, reflecting serious concerns over the institution’s efficacy and fairness.[i] Moreover, a growing partisan divide complicates the erosion of trust. While 59 percent of Democrats express confidence in higher education, a staggering 81 percent of Republican voters now view the institution unfavorably. This chasm speaks volumes about the politicization of education in America, with college increasingly seen as a battleground for antagonistic ideologies.[ii]

A pragmatic shift in educational preferences complements this rift. Mirroring student attitudes is the reality that most Americans now regard trade schools and vocational training as equivalent or superior to four-year institutions in delivering practical education. This pivot reflects changing educational values and an indictment of the entire enterprise of higher education. The growing appeal of alternative educational paths suggests a fundamental reevaluation of what constitutes valuable knowledge and skills in today’s rapidly changing job market. The roots of this mistrust are multifaceted, extending beyond mere economic calculations to encompass broader socio-political undercurrents. Often associated with privilege and intellectual elitism, higher education increasingly is viewed through a lens of class-based suspicion.

Continue reading “American Anti-Intellectualism Fuels the New War on College”

Posted on

When Universities Become Brands

Choosing a college from one of the America’s 5,775 public and private options in the U.S. can be one of the biggest decisions a young adult makes.  With 25-million applicants making these choices, a large industry exists to help with this process, encompassing high-school guidance counsellors, college admissions offices, professional advisors, industry organizations, books and guides, and ranking publications – all devoted to help applications find the “best” school for them.[i] From elite private universities to regional state colleges, for-profit institutions, and community colleges, the hierarchy of institutions is well-recognized and often shapes public opinion. This stratification raises crucial questions about access, equity, and whether the status of an institution significantly determines a graduate’s long-term success.This “brand hierarchy” is a reality of the U.S. higher education system. The public often assigns greater value to highly selective, well-resourced institutions with name recognition.

Rankings and media portrayals fuel this perception, creating an implicit understanding that some colleges are simply “better” than others. In fact, studies from the U.S. Department of Education show 74 % of prospective students rating important “reputation/academic quality” the most important factor in choosing a school –– more important than tuition cost (67%), proximity to home (26%), or personal recommendations (24%).[ii]

A central question for the public is whether the name of the institution on a diploma translates to tangible differences in earnings potential and life satisfaction. There’s a prevailing assumption that graduates of elite universities have a clear advantage, but the reality is more complex. Partly this has to do with the structural benefits that higher education institutions provide as a transitional ground between high school and adulthood. For many young adults, elite colleges are seen as sources of social connections, professional networks, access to organizations, recommendations, and mentoring, much of linked to a particular college or university brand identity.

Continue reading “When Universities Become Brands”