The Fitness Paradox

In the American panorama, fitness culture has taken a front-row seat. Sculpted physiques have become the driving force in our self-image-fueled society. An aesthetic representation of health has hijacked the popular consciousness, becoming not only coveted but also expected. It’s a celebration of the human body, but with its glorification, the “healthy” standard morphs into an unreachable Everest for many.

Couched in the language of possibilities without borders, fitness campaigns shine a spotlight on personal responsibility, with Nike’s “Just Do It” mantra being the poster child for such efforts. It’s not about selling sneakers, it’s about selling the dream that we can all ascend to athletic greatness. Their website continues this narrative, stating, “Your daily motivation with the latest gear, most effective workouts and the inspiration you need to test your limits ––and unleash your potential.”

The push is persuasive, especially for young customers grappling with identity, schooling, or job hunting. Similar slogans resound from the likes of Equinox, LA Fitness, and Shadow Fitness, all tapping into the ethos of self-determination, willpower, and personal growth.

Contrast this landscape with the stark reality: many Americans remain outside this idealized circle of health and fitness, intensifying the quest for better bodies. The message to our ageing, overweight, and unwell population is unequivocal: “get in shape or get left behind.” And this pressure isn’t limited to one demographic; it’s an equal opportunity oppressor, driving men, women, and the non-binary to chase this epitome of health. Fitness obsession seeps into every corner of our lives, from diet plans to gym memberships, from yoga studios to the booming wellness industry. Even giants like Amazon have recognized this lucrative market, snapping up Whole Foods.

Yet, the resources needed to meet these standards often remain out of reach for many, leading to a disturbing dichotomy. Work pressures and financial constraints impede exercise routines and healthy eating for many. As a result, the U.S. is home to a growing population of overweight or obese individuals. The fallout is profound. Studies reveal startling figures: by age thirteen, over half of American girls feel “unhappy with their bodies,” and by seventeen, that number soars to 78%. Extreme measures take the stage with eating disorders affecting young women, with mortality rates 12 times higher than all other causes. The surgical route is also being considered by nearly half of all teens. Men aren’t exempt from this fitness craze either, with 85% yearning for a more muscular frame.

This pursuit of perfection can be traced back to the sense of powerlessness that has seeped into American society. Now more than ever, in the digital era of Twitter and Instagram, these sentiments find a resonance chamber. Fitness becomes a means to cope with insecurity, a way to exert control over one’s destiny.

The desire for self-improvement isn’t inherently bad, but when taken to extremes, it can breed harmful ideologies. This can be seen in our burgeoning fitness culture, where athleticism is becoming a societal norm, connoting virtue and psychological balance. Carl Cederström and André Spicer, in their book “The Wellness Syndrome”, argue that self-improvement culture is transforming optional behaviors into societal expectations. They warn of a looming stigma, where failure to conform to this ideology of good health equates to decreased personal value.

The Backlash Against Inclusive Teaching

Yet another backlash against student diversity was discussed this past week in the Chronicle of Higher Education. In this case the assault came against pandemic-era inclusive teaching measures designed to mitigate the risk of student disconnection and failure –– methods such as group work, deadline flexibility, enhanced faculty interaction, and Universal Design for Learning. However, critics argue that these measures have led to a lax academic environment and decreased student motivation. What is needed, the critics assert, are stricter and more difficult courses to force students back in line.

In an article, “Why ‘Calls for a ‘Return to Rigor’ Are Wrong,” Chronicle columnist Kevin Gannon counters this perspective, contending that a simple increase in workload, tougher grading, and heightened standards do not equate to academic rigor.

He argues that these conventional methods often serve as a veneer for practices that raise barriers to student success, rather than tearing them down.  Critics of the pandemic-era teaching efforts often focus on metrics such as the volume of reading per week, the number of writing assignments, or the duration to complete an academic program. According to them, these have fallen far too low. In essence, they attribute “rigor” to logistical challenges in course delivery. However, Gannon emphasizes that higher education needn’t be prohibitive, and introducing practices that stifle student motivation and engagement is counterproductive. Continue reading “The Backlash Against Inclusive Teaching”

The Good Life

How do you live a “good life”?  It’s a question philosophers have pondered and pollsters still pose. Answers vary a lot, given differences in opinion and the breadth of the issue. What often comes to mind is a definition of happiness or what makes a life satisfying. For most people, the question entails both “self-directed” aspects of personal experience and “other-directed” elements of one’s place among others.[i]  Definitions of the good life can refer to abundance (“luxury, pleasure, or comfort”) or insight (“simplicity, health and morality).”[ii]  Other qualities include freedom or the idea of life as a journey.  This chapter explores how people view and pursue the good life, and what obstacles may stand in their way.

Discussions of the good life date to the ancient Greek concept of eudaimonia, a word commonly translated as “happiness,” “flourishing,” or “well-being.”[iii] Aristotle cast eudaimonia as an aspirational state that individuals could achieve by demonstrating authenticity and virtue in the eyes of the divine. This differed somewhat from the more immediate state of pleasure and enjoyment known as hedonia. As later philosophers gave people more credit for self-determination, enlightenment era figures like René Descartes and Baruch Spinosa linked the good life to a reasoned control of human passions.[iv] Christian interpretations of the good life sometimes gave it a moral character in beliefs that humans were created in God’s image, which is “good” by definition. In this line of thinking, virtue and success in life go hand-in-hand.

Historical figures sometimes made lists to define the good life. Socrates said such a life should follow five principles: temperance, courage, piety, justice, and wisdom.[v] Gautama Buddha spoke of an eightfold path of understanding, thought, speech, action, livelihood, effort, mindfulness, and concentration.[vi] Almost all traditional good life lists had people conforming to widely held doctrines or belief systems, with the “self” cast as an element in a larger plan. In today’s more secular times most people see the good life as a matter of perspective. Unfortunately, this relativization has brought with it a certain emptiness. A simple online search for good life will provide you with a list of “bucket lists” of activities such as traveling or skydiving. Continue reading “The Good Life”

The New You

You’ve probably never heard of TestingMom.com. It’s part of a new generation of test-prep companies like Kaplan and Princeton Review –– except this one is for toddlers. Competition for slots in kindergarten has gotten so intense that some parents are shelling out thousands to get their four-year olds ready for entrance tests or interviews. It’s just one more example of the pressure that got celebrity parents arrested for falsifying college applications a few years ago. In this case the battle is over getting into elite elementary schools or gifted programs. While such admissions pressure is widely known, what’s new is how early it’s occurring. Equity issues aside, the demand to improve performance is being drilled into youngsters before they can spell their names.  All of this bespeaks the competition for grades, school placement, and eventual careers that has transformed the normal impulse to do better into an obsession for students and their families. Much like the drive for perfection, an insatiable hunger to be quicker, smarter, and more acceptable to admissions officers is taking its toll in many ways.

What explains this obsessive behavior? Brain science has been proving what advertising long has known ­–– that wanting something is far more powerful than getting it. School admissions and other markers of success are part of an overarching mental wanting mechanism. That new iPhone might bring a thrill. But soon comes the yearning for an update, a newer model, another purchase. Neuroimaging shows that processes of “wanting” and “liking” occur in different parts of the brain, with the former more broadly and powerfully operating than the latter. This reverses the common wisdom that primal hungers and “drives” underlie human motivation.  Unlike animals, the motor force driving human beings is imagination –– with anticipation of something more important than the experience itself. This partly explains why merchandizing deals more with feeling than facts. Slogans like “Just Do It” and “Think Different” bear no direct relationship to shoes or computers, but instead tingle feelings of desire. In the fuzzy realm emotion pleasure is a fungible currency. Continue reading “The New You”

Update Available: The Algorithmic Self

Bing, Bard, and other bots. The world is rushing headlong into a ChatGPT future. Yet amid the giddy optimism over boundless new capabilities lie deeper questions about how artificial intelligence is reshaping human consciousness. Update Available: The Algorithmic Self (2023) take a critical look at this emerging phenomenon.

 We live in an age of anticipatory dread. Whether growing up or getting ahead, we’re conditioned to believe that faster is better, time is money, and danger lies in falling behind. Updates flourish in such a climate, whether in software, a makeover, or an online profile change.  Update Available: The Algorithmic Self looks at this future-oriented compulsion and the growing automation of human consciousness in an age of artificial intelligence. Increasingly people turn to online technology for health, wealth, and happiness, along the way unconsciously making changes and compromises.  Behind many of these transactions lie yearnings to get more out of life, often amplified these days by feelings of lack or impending loss. Network computing offers instant connections and enhanced capacity, with processing power serving as both means and metaphor.

Update Available is available as a free download from Apple, Barnes & Noble and other major retailers, published as an Open Access Creative Commons book. Other books by David Trend include Welcome to Cyberschool: Education at the Crossroads in the Information Age, Worlding: Media, Identity, and Imagination,  and The End of Reading: From Guttenberg to Grand Theft Auto.   Trend’s popular “Changing Creativity” course is taken each year by over 1000 students throughout the University of California system.

Continue reading “Update Available: The Algorithmic Self”

Find Your Superpower

“How to Find Your Superpower” is among thousands of recent articles, books, and improvement programs about the age-old dream of an updated self. Like others in its genre, the piece offers guidance for achieving “peak performance” through a blend of passion, mastery, and hard work. “The #1 thing you can do is determine your strengths, determine your superpowers,” the authors state in coaching readers to sharpen “a dominant gift an attribute, skill or ability that makes you stronger than the rest:  a difference between you and your coworker.”[i] Find that elusive something, and you are sure to succeed. Pitches like this appear everywhere these days. Witness the massive market for fitness, beauty, self-esteem, and cognitive improvement products. These range from dietary supplements and workout regimes to books, videos, and apps. Amazon is loaded with titles like Your Hidden Superpower, Finding Your Superpower, and the kid’s book What’s My Superpower? [ii]

Juvenile appeals notwithstanding, a consistent theme runs through all these books – that it is up to you alone to find, develop, or somehow acquire missing capacities. Rarely is there a mention of structural advantages or disadvantages in the superpower quest. The impulse to exceed one’s limits has a long history in Western thought, with roots in religious doctrine and philosophy. Some even link enhancement to hard-wired survival instincts. Simply put, people have been augmenting themselves for thousands of years, first by using tools, then by working in groups, and later with machines and technology. From the Enlightenment Era onward, this was seen as humanity’s “natural” impulse for continual improvement and progress. Ongoing developments in science and medicine have intensified this drive, along with the heightened sense of crisis in the 21st century. The result has been a growing mania to become stronger, smarter, and better looking than anyone else. Continue reading “Find Your Superpower”

Anxious Creativity is now Open Access

Anxious Creativity: When Imagination Fails (Routledge) now is available without cost as an Open Access ebook thanks to funding from UC Irvine. You can get it as a Kindle ebook from Amazon or in PDF  format from Routledge using this link.

Creativity is getting new attention in today’s America –– along the way revealing fault lines in U.S. culture. Surveys show people overwhelming seeing creativity as both a desirable trait and a work enhancement, yet most say they just aren’t creative. Like beauty and wealth, creativity seems universally desired but insufficiently possessed. Businesses likewise see innovation as essential to productivity and growth, but can’t bring themselves to risk new ideas. Even as one’s “inner artist” is hyped by a booming self-help industry, creative education dwindles in U.S. schools.

Anxious Creativity: When Imagination Fails examines this conceptual mess, while focusing on how America’s current edginess dampens creativity in everyone. Written in an engaging and accessible style, Anxious Creativity draws on current ideas in the social sciences, economics, and the arts. Discussion centers on the knotty problem of reconciling the expressive potential in all people with the nation’s tendency to reward only a few. Fortunately, there is some good news, as scientists, economists, and creative professionals have begun advocating new ways of sharing and collaboration. Building on these prospects, the book argues that America’s innovation crisis demands a rethinking of individualism, competition, and the ways creativity is rewarded.

Empowerment for Sale

“Yes You Can,” (Sprint), “Be All that You Can Be” (U.S. Army), “Because You’re Worth it,” (L’Oréal) in “Your World, Delivered” (AT&T). You’ve seen these new ads: pitches for products or services to let you “be yourself” or “take control” of some aspect of your life. It’s a new strategy called “empowerment marketing,” based on the premise that in media savvy age people are smarter about advertising and need to be approached in a way that flatters their evolved sensibilities. As a recent feature in Your Business put it, “Traditional marketing depends on creating anxiety in the customer in convincing her that she has a need that only the product or service sold can help her fill.”  In contrast, “Empowerment marketing subverts traditional marketing techniques by recasting the consumer as the hero who has the power to effect change and use the product or service being sold to achieve success.”[i]

Nice as this sounds, it is really a case of putting old wine in new bottles. The example Your Business uses is the familiar Nike “Just Do it” campaign, which doesn’t so much promote a certain shoe as much as “the message that anyone can be an athlete if they’re willing to work hard.”[ii] And indeed, this is exactly the message that appears on the first page of Nike’s current website: “Your daily motivation with the latest gear, most effective workouts and the inspiration you need to test your limits––and unleash your potential” with a fashion item lower on the page captioned “Dress like a champion.”[iii] In other words, the new empowerment advertising doesn’t really forgo conventional appeals to consumer anxiety. It simply personalizes the pitch with the lure of enhanced autonomy. The Nike ad itself sums up this contradiction perfectly in stating: “Life isn’t about finding your limits. It’s about realizing you have none.”[iv] Continue reading “Empowerment for Sale”

The New Case Against College

It’s called the “paper ceiling” –– the barriers for skilled job seekers who lack a bachelor’s degree. Amid the brouhaha in recent years over admissions scams and student debt, a new line of attack is emerging against higher education. This one is being described as an ontological threat in that it questions the existence and value of college itself, while accusing the system of perpetuating multiple forms of inequity. Of course, higher education often has found itself a political football in the past. What makes this time different is its critique of qualities universities typically have seen as their strength.

Everyone knows it’s been a tough few years for higher education. Even before the pandemic, colleges and universities were seeing public opinion souring over rising costs, political correctness, and faculty misbehavior –– causing more than a few students and their families to start doubting the value of degree. With enrollments dropping during the “great disruption” at a pace not seen for half a century, concurrent changes in the American workplace have rendered college degrees unnecessary for a growing number of high wage jobs. Yet many employers require four-year credentials anyway, in what some observers see as an antiquated habit and a cover for discrimination.

The numbers are deceptively simple – that 75% of new jobs insist on a bachelor’s degree, while only 40% of potential applicants have one.[1] According the advocacy group Opportunity@Work, employers mistakenly equate college completion with work aptitude, while disregarding self-acquired knowledge or non-academic experience.  The group asserts that the nation’s undervalued workforce “has developed valuable skills through community college, certificate programs, military service, or on-the-job learning, rather than through a bachelors degree. Workers with experience, skills, and diverse perspectives are held back by silent barrier.” As a consequence, over 50% of the American skilled workforce has been under employed and underpaid.[2]  More concerning still is that such discrimination is unevenly distributed. Within a 70-million worker cohort of what are termed STARs  (Skilled Through Alternative Routes) employees, one finds 61% of Black workers, 55% of Hispanic/Latinos, and 61 of veterans.[3]  

Continue reading “The New Case Against College”

You 2.0 – The Will to Improve

You’ve probably never heard of TestingMom.com. It’s part of a new generation of test-prep companies like Kaplan and Princeton Review –– except this one is for toddlers. Competition for slots in kindergarten has gotten so intense that some parents are shelling out thousands to get their four-year olds ready for entrance tests or interviews. It’s just one more example of the pressure that got celebrity parents arrested for falsifying college applications a few years ago. In this case the battle is over getting into elite elementary schools or gifted programs. While such admissions pressure is widely known, what’s new is how early it’s occurring.

Equity issues aside, the demand to improve performance is being drilled into youngsters before they can spell their names. All of this bespeaks the competition for grades, school placement, and eventual careers that has transformed the normal impulse to do better into an obsession for students and their families. Much like the drive for perfection, an insatiable hunger to be quicker, smarter, and more acceptable to admissions officers is taking its toll in many ways.

What explains this obsessive behavior? Brain science has been proving what advertising long has known ­–– that wanting something is far more powerful than getting it. School admissions and other markers of success are part of an overarching mental wanting mechanism. That new iPhone might bring a thrill. But soon comes the yearning for an update, a newer model, another purchase. Neuroimaging shows that processes of “wanting” and “liking” occur in different parts of the brain, with the former more broadly and powerfully operating than the latter. This reverses the common wisdom that primal hungers and “drives” underlie human motivation.  Unlike animals, the motor force driving human beings is imagination –– with anticipation of something more important than the experience itself. This partly explains why merchandizing deals more with feeling than facts. Slogans like “Just Do It” and “Think Different” bear no direct relationship to shoes or computers, but instead tingle feelings of desire. In the fuzzy realm emotion pleasure is a fungible currency. Continue reading “You 2.0 – The Will to Improve”